Happy Labor Day to everyone out there. Here is a tip to hopefully assist you in your labors.
Do you have a niche that you cater to?
Are you an insurance agent, or are you an insurance agent that specializes in liability insurance for mobile disc jockeys and musical groups?
Recently I was doing some research on federal [...]
Posts Tagged ‘niche marketing’
Monday Marketing Tidbit - The Incredible Benefits of Niche Marketing
Sun Tsu and the Art of the Value Proposition
In the marketing world, much has been made of the USP, or Unique Selling Proposition. This is also called a Value Proposition.
Essentially, it is the answer to the question “Why should I do business with you instead of any other company?”
A USP should be designed around what you can offer that nobody else can. Or [...]
Customer Dis-service
Today I am going to write about something I seem to constantly preach about. But, I am going to preach about it in a slightly different way. Ready?
Have you ever had to deal with a big company, when YOU wanted to deal with them? I don’t mean when they contact you to try to sell [...]
Case Study: Catering to a Niche
Often, a company can enjoy great success by only catering to one small niche. Other times, well established companies can launch a new product that focuses on a niche in order to capture more of the general market. The key is to find a niche that is passionate.
Enter: Dogbook!
Dogbook is an application for Facebook that [...]
