Summertime is here. And several times a week I will see kids (and sometimes their parents) holding signs up at the road that they have lemonade on sale for 25 cents.
Now, even if I was dying for some lemonade at that point, I would have to turn my car around, go find the stand, get [...]
Posts Tagged ‘Marketing’
Lemonade Stand Marketing
“How Much Marketing Do I Need To Do?”
People start a business for a variety of reasons. But ultimately, they tend to get involved in a business due to a passion or belief in something. And most of the time, they have absolutely no idea where to begin with marketing.
They often let their marketing depend on how much money they feel comfortable risking, [...]
Your Prospects are Lying to You
You have a product or service. You are trying to market it to the adoring public, who have cash that you want.
But the real reasons they want your product may not be the reasons they are telling you. They may not even be admitting the real reasons to themselves.
For instance, let’s say you own a [...]
The Fine Art of Spam
I have spoken in the past about e-mail marketing, and such things as building a list.
For some reason, this has been a hot topic in my business this past week. I have had a few people ask me about this, and also seen a few people who are definitely utilizing the wrong way to e-mail [...]
How To Get an Expert Level Education For Free
OK, so first off, for everyone who reads this blog via e-mail updates . . .
Yes, you can do that, you know. On the main blog page, off to the right, under my smiling half-face, there is a shiny orange button with the words “Subscribe - You know you want to” next to it. If [...]
Learning Business Tips From Unexpected Sources
Yesterday, I attended a presentation by an excellent businessman and very capable marketer, Mark Lewis of Pro/Craft Contracting. If you live in Lake County, IL and have need of some home remodeling, you should talk to Mark. Check out his company’s website. I will give it at the end of this post, because I don’t [...]
A Great Look at Corporate Culture
I found this video, and love how spot-on it is.
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Brent Allan is a branding and small business marketing expert who specializes in unconventional methods. He has over a decade of experience in marketing and branding, and holds a Bachelor’s Degree in Marketing. He is the editor for BizWarrior Online [...]
Marketing - An Expense? Or an Investment?
My target niche is small businesses and entrepreneurs. With these types of businesses, usually when they write a check for anything, it is coming out of their own pockets, not the coffers of some faceless entity. As a result, these businesses are extremely cautious about what they spend money on.
When I speak to someone about [...]
