Who & What
So what’s this all about?
Business is war. Plain and simple. Your competitors are looking to take your customers. They want to make as much money as possible so they can feed their families. They do not care about your bank account or if you can support your family.
Your goal is to do the same - Be successful in business. By following sound strategies for marketing, reacting to economic and social changes, and listening to what your customers tell you, you can dominate your market and defend your supremacy. It also helps to not be boring.
This company exists to help small businesses plan and execute customized, effective marketing strategies. I can also help larger companies (which I have), but my specialty is small businesses. I help small businesses leverage their strengths and hide their weaknesses so they can compete with the large mega-companies.
In today’s economic environment, consumers are being much more discriminating regarding who they choose to give their money to. With proper marketing strategy, the deciding factor does not have to be price.
I help companies (and individuals) brand themselves and differentiate from competitors. I make sure people think you are ultra-cool.
Why should we listen to you?
Well, for starters, I have been a student of marketing for nearly 18 years. Even as a teenager with my own little side business, I was learning how to market. When I got older, I spent over a decade doing sales and marketing for some pretty significant companies. I learned my chops in the trenches.
Because it seemed to be the smart thing to do, I went back to college and earned my Bachelor’s Degree in Marketing. College taught me a lot of interesting ideas about marketing that no longer work in the real world. I continue this day to further study marketing under some of the greatest minds in the business, and continue to service my clients with strategies that get results.
So, to answer the original question, feel free to listen to what I say or don’t. They say that the definition of “Insanity” is “Doing the same thing over and over again and hoping for different results.” I offer a new twist on the tired old marketing paradigm, where companies spend outlandish amounts of money on marketing that is little more than a craps shoot, hoping to hit upon the magic equation that captures the interest of consumers. I offer sound strategies that are trackable, actionable, and produce direct results.
How can you help my business?
Marketing is vital to any business. It is even more important with a small business, where an economic shift could mean not making enough money to pay the mortgage. Sure, big companies can afford to hire a full-time marketing department to work for them. With small businesses, however, that may be an expense that is not realistic.
I may even go so far as to say that marketing is the single most important part of your business. Yup, I went there.
A good sales force can convince people to buy the product, but marketing is what drives the qualified leads to you in the first place. A company with a poor product and great marketing will outperform a company with a great product and poor marketing any day.
I can help your business with important things like:
- Marketing Strategy - Are you spending a bunch of cash on marketing and don’t know what kind of results you are getting?
- Web Development - Sure, your website may be flashy and attractive. But does it convert browsers into buyers?
- Copywriting - The words on your website or brochure can be compelling enough to get someone to pull out their wallet and give you money. Is this happening for you? If not, why not?
- Branding - Is your personal or company brand distinctive enough that it sets you apart from your competitors? I am not just talking about a logo. I mean communicating your message in everything you say or do, so that prospects know what makes you different from your competitors.
- Referral Coaching - Are you getting enough referrals from your customers who already know you and love you? If not, then you need my help. Referrals are basically pre-qualified and easy to turn into customers!
- Client Retention - Are your current customers buying more and more from you? I often hear about how a competitor moved in and undercut a company on price, and now that company is struggling. That won’t happen if you do things correctly.
By outsourcing your marketing, your company can have the benefit of a “marketing department” for significantly less cost. And marketing is what brings you more customers, more sales, more revenue.
Compared to other business expenses, hiring me to do your marketing is extremely reasonable, with an initial consultation costing as low as $125.
Be sure you take a look at the page with my guarantee on it. You won’t find one like it anywhere else in this business. The exact details of the guarantee are on that page, but I’ll break it down here in a nutshell- “If you don’t get results from what I advise you to do, you get your money back!”
Curious? Drop me an email at Info(at)BizWarriorOnline(dot)com, and we can see if I am a good fit for your needs. Yes, I know the email address looks weird. That’s because some losers in the world like to program spambots to go and hunt down email addresses on the web and send them lotsa garbage. But ah-ha! I am smarter than a spambot, and I know that spambots can’t read “crafty marketer” language.
