First off, let me just say “Holy crud!” Over a month since I posted. Yes, I have been very, super, uber, mega-busy, but that is still no excuse. So, I apologize to you, my loyal readers who shower me with rose petals and fan me with palm fronds when I walk by.
OK, now for the purpose of this post. Many people have seen the Old Spice commercials featuring Isaiah Mustafa, the dark, shirtless man who does amazing things.
In the wake of the most recent of these commercials (you can view it here), social media has been abuzz about it. So, in a pure stroke of genius, Old Spice has produced individual, personalized videos that address some of the comments and questions that have come about in response to their commercials.
In these videos, Mr. Mustafa continues his amazing manliness as he addresses questions, concerns, and requests.
This, my friends, is the true spirit of social media.
Old Spice could have auto-tweeted some lame form responses, or sent out calls to “like” their fan pages and follow them on this or that social media platform. Instead, they utilized what is arguably still the most popular social media platform (Youtube) to engage people individually.
Such engagement is the true strength of social media, and how it can be utilized for truly remarkable results.
By responding to high-profile users such as Perez Hilton, Ellen Degeneres, and Alyssa Milano, Old Spice has essentially guaranteed that the word will spread and they will get plenty of views for their videos. Essentially, they are getting viewers to take their own time to log onto the Internet to view several commercials. And I don’t mean just a few. In the first 24 hours of Old Spice posting the video response to Alyssa Milano, the video has had over 77,000 views. And they continue to crank them out.
To see them, just do a search for Old Spice on Youtube. But, to get you started, here is one of my favorites of the ones I have seen.
