. . . and I say the words “Screw That” quite a bit.
Things are becoming much more clear for me. I know I wanted things to be different in 2010. But I didn’t realize how different.
I have been writing this blog for just over a year and a half now. And before that, I had blogged for about 6 months on a blog I had abandoned.
So here I am after two years of blogging, and I can say one thing with brutal honesty. My blogging sucks.
I am a good writer, but it rarely came across in the posts. I think it was because I was lazy. I wanted to try to stick to a schedule, and deliver quality content to show that I am so smart. Even though I got my best responses from readers when I just got real and said what was on my mind.
And yes, I need to remember that I have some readers. Not bunches, but a few. I know this because they talk to me. They are people from my networking groups. And I have gotten a few comments from people I don’t know.
I know a ridiculous amount of stuff about marketing and branding. I have a college degree that I will be paying for until I am a million years old. I have bookshelves that should hold all of my books, but instead the books are in piles all around my office because I take them down and read parts and then don’t put them back. People like me read lots of books, but they are usually fantasy or sci-fi or mysteries or historical books about wars and politics and stuff. Not me. I read marketing books for fun.
And because of all of this, I want people to think I am uber-successful, so that they will want to give me money to help them to be uber-successful.
Well screw that. I AM successful, but not in the way many people feel it should be defined. I am worse than broke, because I owe more than I have (largely because of the aforementioned college degree.) But I have a roof over my head, a car that runs, a wonderful wife, and two fabulous kids who are only slightly brain-damaged.
Just because I am not sickeningly rich doesn’t mean I don’t know marketing. I do, and in 2010 I am going to prove it.
Let’s face it. A lot of people are hurting. People are out of work, they are losing their homes, and even worse, they are losing their hope. Sometimes I get down about how I don’t have enough clients and that we are pretty darned poor and I wish I could give my family everything they could possibly want.
Well, to repeat what I said before, screw that. I want more clients. And even better if they can pay me. But if not, screw it. I’m going to help them anyway. We can work something out. If you run a restaurant and need help, I like to eat. If you run an auto repair place and need my help, I have two cars.
I am going to help lots of people to be successful in their businesses this coming year, and through that, I will be successful in my business.
I am going to start blogging about my thoughts. And those thoughts usually have to do with business and marketing and stuff. Because I think about those things more than is healthy. You may call it a very nerdy, boring obsession.
I’m not going to worry anymore about those dumb little “author blurbs” at the end of each post anymore. I first started doing that because I read somewhere that it would be good for SEO. Again, screw that.
So, where does this leave me? What is the plan?
I am going to blog about my thoughts. They will usually be about business stuff, but not always. You can read or not. I don’t care.
