Monday Marketing Tidbit - The Incredible Benefits of Niche Marketing

Happy Labor Day to everyone out there. Here is a tip to hopefully assist you in your labors.

Do you have a niche that you cater to?

Are you an insurance agent, or are you an insurance agent that specializes in liability insurance for mobile disc jockeys and musical groups?

Recently I was doing some research on federal e-mail marketing laws, and I happened upon a website for a company that helps winemakers do e-mail marketing.  Talk about a very specific niche. Not liquor distributors, but only people who actually make wine.

At first glance, this may look restrictive. But think about it. If you pick a niche like that, you have several competitive advantages.

1. You can easily become known as an authority in that particular niche or industry.
2. You can very easily cross-promote other services or products that would be of interest to that niche.
3. You quickly become acquainted with the specific needs and wants of that niche, so you can service them better than your competitors who are “general practitioners.”

Give this some honest thought. If you were considering a product, and had the choice between a generic product and one that is specifically geared to your industry, which would you pick? Research shows that people overwhelmingly choose something that is specifically tailored to them.

How can you adapt this to your business model?

Brent Allan is the “Small Biz Marketing Wiz” who specializes in unconventional marketing methods for small businesses. He is the editor and head honcho for BizWarrior Online. He kind of likes this concept of doing a small marketing tidbit every Monday.