I dislike having to compete on price. I don’t want to keep my clients based on how thin I can cut my profits. And I also don’t want to be the “discount consultant.”
Over the years, I have learned how to transcend price. I have discovered the secrets of building loyalty and trust from my clients, [...]
Posts from ‘February, 2010’
How to Create Customers for Life
Green Slime Networking
One of my favorite horror movies of all time is The Exorcist. For those who may not have seen it, there is a very memorable scene where a priest is interacting with this little girl who is possessed by a demon, and her face is all gnarly and gross.
Anyway, the priest is talking with the [...]
Superbowl Ads: Marketing Bonanza or Money Pit?
The Superbowl is in the books. Congrats to the New Orleans Saints. Everyone (except those who live in Indiana) loves to see an underdog success story.
Over the next few days, you will see about 944 blog posts about Marketing during the Superbowl. I wanted to be among the first, so that I don’t have to [...]
How to Make Ends Meet and Still Save Face
I was recently talking to an entrepreneur who is really struggling in this economy. The truth is, many of us are. Yes, even me, I admit it.
One of the concerns she expressed was that she would love to take a second job to supplement her income, but if any of her clients or associates see [...]
