Well, it is that time of year again, and I sit here and reflect on this, the eve of the holiday season. I am referring, of course, to the season of Christhanksoween.
This is the wonderful season where children have a perpetual sugar buzz from trick or treat candy, pumpkin pie, and cookies, all the while [...]
Posts from ‘October, 2009’
Tis the Season to . . ummmm . . .
Sun Tsu and the Art of Chicken
“How victory may be produced for them out of the enemy’s own
tactics–that is what the multitude cannot comprehend.”
-Sun Tsu, The Art of War
I do love to quote Sun Tzu in marketing and business stuff. Many years ago, I read through his book and took copious notes on how his writings applied to marketing. It was [...]
Marketing Mind Control
What if you could make people believe your product is ridiculously important, even if they really have no idea why?
The cool part is, you can!
All consumers go into a transaction with certain buying criteria in their minds. In other words, they think to themselves “I want something that has this, and that, and the other [...]
Throw Away Your Ego When You Copywrite
More often than not, when I see a client’s current marketing or website, there is a lot of information about the history of the company or how the inventor of the widget was inspired to create it or whatever.
This is all wasted words.
Let me introduce you to a hard, cruel truth about the world of [...]
Remember Me?
So, it has been about 2 weeks since I last posted. Those 2 weeks have been spent almost exclusively on travel. When I got home, I had to catch up on some work, and re-introduce myself to my family.
Now, unlike the super huge blogs, I don’t have people lining up to guest post. So, if [...]
How I Killed My Face . . .
So, it’s been about a week since I last posted. I had intended to post more frequently. I even had already written a Monday Marketing Tidbit. But I had a minor setback.
I killed my face.
I won’t go into details, but it had to do with me falling face-first onto a tile floor, ripping open my [...]
You Will NOT Make a Fortune as an Internet Marketer
What I am about to tell you, my beloved readers, each of whom I adore for caring what I have to say, will fly in the face of millions of e-mails currently flying around the Internet.
You will not amass a five-figure monthly income via Internet marketing, selling information products to a gargantuan e-mail list or [...]
