Copy sells. That is an indisputable fact. If you have good copy on a website or sales letter, and it gets read, then it will convert some of those readers to buyers.
However, there is a small obstacle in that paragraph above. “If it gets read.” I have written in the past about the importance of [...]
Posts from ‘September, 2009’
Monday Marketing Tidbit - Using Typeface Styles
Does a Small Business Really Need a Website?
Photo by splorp
There was once a time when you would tell someone about your business, and they would say “Oh, can I have your business card?”
If you didn’t have one, or made up an excuse that you ran out or something, the other person would just smile politely and you and your business would be [...]
Monday Marketing Tidbit - Being Memorable
My buddy showed me this picture. The image is blurry, but the message is quite memorable.
Ponderosa Veterinary Hospital
Spay or Neuter Your Best Friend
I have no idea where this place is. I do not have a pet, so I will probably never have need for this service. But I will remember this vet.
That is the key, [...]
Subscriber Sweepstakes - New Winner
It’s that time of month again, when I give away free swag to people who have subscribed to my newsletter.
If you haven’t subscribed yet, what are you waiting for? The newsletter comes once a month, is full of cool stuff, and I do not e-mail my list every other day with some affiliate link like [...]
Case Study - The Epic Failure of a Hotel
As I mentioned in yesterday’s post, I was out of town this weekend on business. This particular trip is one I take twice a year, and I have always stayed at one particular hotel.
Last year, it changed ownership and franchise. It went from a Holiday Inn to another hotel chain that I will not mention, [...]
Monday Marketing Tidbit - Delay of Game Penalty
I had a blog post mostly written. Then I realized it sucked.
You see, I was out of town on business since Thursday, and I drove 7 hours today. My brain is frazzled.
So, I am not going to waste your time with a sucky post. I will post something of actual value tomorrow.
Brent Allan is the [...]
Monday Marketing Tidbit - The Incredible Benefits of Niche Marketing
Happy Labor Day to everyone out there. Here is a tip to hopefully assist you in your labors.
Do you have a niche that you cater to?
Are you an insurance agent, or are you an insurance agent that specializes in liability insurance for mobile disc jockeys and musical groups?
Recently I was doing some research on federal [...]
Live By Price, Die By Price
Photo by Neubie
I recently attended a networking event. I was looking at a display table where people had left business cards, and a gentleman walked up and placed some of his cards on the table, then thrust one into my face and said “Here, you should check out my website. I have [he told me [...]
