In the marketing world, much has been made of the USP, or Unique Selling Proposition. This is also called a Value Proposition.
Essentially, it is the answer to the question “Why should I do business with you instead of any other company?”
A USP should be designed around what you can offer that nobody else can. Or [...]
Posts from ‘June, 2009’
Sun Tsu and the Art of the Value Proposition
The True Power of Networking
Recently, I received a phone call from someone I didn’t know. He had done business with a good friend of mine, and my friend referred him to me. After a brief conversation, we decided that I was really not a good prospect for him. However, he invited me to meet with him anyway to network [...]
Customer Dis-service
Today I am going to write about something I seem to constantly preach about. But, I am going to preach about it in a slightly different way. Ready?
Have you ever had to deal with a big company, when YOU wanted to deal with them? I don’t mean when they contact you to try to sell [...]
Clash of the Sales Titans?
So there is another blog that I read fairly regularly. it is called Ittybiz. I find it to be truly fascinating reading. I believe I once referred to the blog owner, Naomi, as a brilliant marketer who strangled her internal censor with piano wire and left it for dead in a back alley dumpster.
This post [...]
Life Isn’t Always Peaches and Rainbows
Grrr . . .
This blog won’t always just give practical advice. It is my blog, and I can bitch if I want to.
I have had a bad day. It started out pretty decent, but just went downhill. I just have to accept that sometimes people will commit to something, and then they won’t follow through. [...]
7 Ways to Boost Your Productivity
It’s tough to run your own business. There are a million and one things to distract you, things that you don’t like so you put them off, and just an overwhelming number of things to do at times.
So, I have compiled a list of seven things I have found that help give me a boost [...]
