It is difficult to be a small business operator. Usually you wear multiple hats. You are the personnel manager, the advertising executive, and also the guy who shovels the front walkway. It is so easy to get bogged down working IN your business, that you end up with no time to work ON your [...]
Posts from ‘November, 2008’
Be Careful What Message You Communicate
As I have said before, marketing encompasses every impression consumers get of your product or company. Every advertisement you put out, every time they receive a package or a bill from you, even how clean the entryway into your building is. But the personal contact you have with the customers is truly what will trump [...]
The Importance of Being Earnestly Careful
People tell me they don’t need any help in marketing. Then I see their pieces that they have proudly created themselves.
They are filled with spelling errors, poor grammar, and horrific punctuation.
Some marketing people say this is a good thing, that it humanizes you and allows people to connect with you. They see that you can [...]
