Often, a company can enjoy great success by only catering to one small niche. Other times, well established companies can launch a new product that focuses on a niche in order to capture more of the general market. The key is to find a niche that is passionate.
Enter: Dogbook!
Dogbook is an application for Facebook that [...]
Posts from ‘October, 2008’
Case Study: Catering to a Niche
Bad Publicity Makes Good News
I am usually not one to listen to the media. They tend to put their own spin on things, blow things out of proportion, and generally just tend to make a mess of things.
However, one media tidbit recently caught my eye, mostly because it fits my own views.
Warning: Rant about insurance companies follows
Once upon a [...]
Takin’ Care of Business
I know I haven’t blogged in awhile. There have been a few things demanding my attention.
First off, besides this blog, I am now the co-editor of a blog about branding. Please check out Beneath the Brand and see what I and my co-editor Brian are blogging about. I will still be blogging here as well, [...]