Are you in the habit of collecting testimonials? If not, you should make it a habit. Testimonials are among the most effective marketing tools you have at your disposal.
The simple truth is that anything you say about your product or service is suspect. Consumers will be inclined to distrust what you say in your marketing [...]
Posts from ‘June, 2008’
Let Your Customers Sell For You – Pt. 1
Get To Know People!
Harvey Mackay wrote the book “Swim With the Sharks Without Being Eaten Alive,” which is all about sales and business. In the book he makes the observation that you can predict a person’s future income by the size of his rolodex. (For those of you who may be younger, a rolodex is a little file [...]
Are You a Business Slut?
A “slut” can be defined as “someone who has relations with numerous partners on a casual basis.” A slut makes no commitments, and generally does not cultivate any sort of meaningful relationship with her partners.
Sadly, this “Love ‘em and Leave ‘em” mentality has largely become the norm in the business world. We meet a prospect [...]
Book Review: “SEO School” by Naomi Dunford at Ittybiz
Most of the people who read this blog (which isn’t many right now, I’ll admit) do not know who Naomi Dunford is. At least one of them does.
Anyway, Naomi is the slightly psychotic home business guru over at Ittybiz, who provides home based business advice. She just put out an e-book about search engine optimization. [...]
Marketing 101 Lesson: Make It Easy
I got a phone call the other day from somebody I have never spoken to. He said I opted-in to their website (which I had never heard of.)
OK, it is possible I did this. I opt-in to several offers online. However, when I looked up the website he gave me, there was no site!
But that [...]
Green is the New White
I went to a trade show today. Trade shows are really a good way to get a focus on what the hot new trend is. At this trade show, everyone was pushing that they are going green. It is hip to be environmentally conscious these days.
Now, I am all for saving the environment. However, a [...]
Viva Revolution!
Recently, I was listening to an audio put out by SUCCESS magazine. It was discussing entrepreneurs and our place in the world.
It called us “business revolutionaries,” which I really like the sound of. As entrepreneurs, we face steep odds, and often stake our future and very survival on being successful. We buck the system, and [...]
Perception is Everything
I am posting remotely from a conference I am attending this week. The conference has confirmed what I already knew.
It isn’t how good you are, it is how good people THINK you are.
At this conference, I am hearing a lot of presentations by so-called “experts.” However, it is clear that some of them are not [...]
Quick Response Marketing
In my last post, I addressed marketing and how it is affected by economic conditions. Today I want to touch on how small businesses can leverage a key strength they have.
Small Businesses Can React Quicker Than Big Businesses
Large companies have to go through many more levels of bureaucracy to get anything done. A small company [...]
