The Superbowl is in the books. Congrats to the New Orleans Saints. Everyone (except those who live in Indiana) loves to see an underdog success story.
Over the next few days, you will see about 944 blog posts about Marketing during the Superbowl. I wanted to be among the first, so that I don’t have to [...]
Posts under ‘Advertising’
Superbowl Ads: Marketing Bonanza or Money Pit?
The Double Standard in Marketing
A lot of small business owners are ignorant when it comes to marketing. It isn’t their fault, they just have not been properly trained. They were trained in plumbing or interior design or basket-weaving or whatever it is their particular trade is.
So, they look to the experts. Although the traditional “experts” have been the people [...]
Sun Tsu and the Art of Chicken
“How victory may be produced for them out of the enemy’s own
tactics–that is what the multitude cannot comprehend.”
-Sun Tsu, The Art of War
I do love to quote Sun Tzu in marketing and business stuff. Many years ago, I read through his book and took copious notes on how his writings applied to marketing. It was [...]
