Every December, I sit down and make up some goals for the coming year. Yes, usually I would wait on this blog post until December. However, someone recently asked me about setting marketing goals, so I figured I would address it now.
You probably would not embark on a journey unless you knew your destination, right? [...]
Posts under ‘Business Concepts’
Failing to Plan is Planning to Fail
The Empire Strikes Back
or
How Microsoft Refuses to Retreat
Google seems to be gunning for world domination. Everyone knows it, and the path to world domination runs right through the office of Bill Gates. If Google wants to be king, they have to take down the current king, which is Microsoft.
In a recent article on Mashable, it spoke about how [...]
Being a Referral Magnet - Part 1
Let’s Give Em Something to Talk About . . .
One common complaint I often hear is that people ask for referrals but rarely receive them. Is this how you feel?
One of the first keys to being flooded with referrals is to not have to ask for them. People will be enthusiastic sales people for you [...]
How to Create Customers for Life
I dislike having to compete on price. I don’t want to keep my clients based on how thin I can cut my profits. And I also don’t want to be the “discount consultant.”
Over the years, I have learned how to transcend price. I have discovered the secrets of building loyalty and trust from my clients, [...]
Following Through
I am up to my ears in projects. I have new things I am working on, old things I am refining, old clients I am helping, new clients I am helping.
And they are all in process as I sit here and type.
I just spent the past few minutes staring at the screen, trying to figure [...]
2 Keys to Getting More Clients
I know it has been a few weeks since I last posted. The holidays have come and gone, and I did not want to do the obligatory “New Year’s Pep Rally” post. (I had actually planned to do one, but then I saw that everyone was doing it. And I figured that if I was [...]
The Fine Art of Spam
I have spoken in the past about e-mail marketing, and such things as building a list.
For some reason, this has been a hot topic in my business this past week. I have had a few people ask me about this, and also seen a few people who are definitely utilizing the wrong way to e-mail [...]
How To Sell Without Selling
Selling.
The word itself bring a foul taste to the mouth of some people. It conjures images of slickly-dressed men coming to your door to sell soap or vacuum cleaners. It brings to mind a man with a thick mustache and a cigarette walking up to you on a used car lot.
I know several people who [...]
Monday Marketing Tidbit - Figure Out the New Rules
Today I listened to an interesting presentation from a financial planner in a networking group. One of the things he mentioned is how some of the “age old” financial advice is turning out to be wrong. One example he gave is regarding real estate. Many experts at one time would recommend putting extra money against [...]
Monday Marketing Tidbit - Challenge Yourself
People procrastinate.
No, don’t try to deny it, because it isn’t an accusation. You do it, I do it, everybody does it. It is human nature. It isn’t necessarily because you are lazy or a slacker. It may be because you are so busy with the day-to-day operations of your business, or taking care of a [...]
