I know it has been a few weeks since I last posted. The holidays have come and gone, and I did not want to do the obligatory “New Year’s Pep Rally” post. (I had actually planned to do one, but then I saw that everyone was doing it. And I figured that if I was [...]
Posts under ‘Branding’
The Fine Art of Spam
I have spoken in the past about e-mail marketing, and such things as building a list.
For some reason, this has been a hot topic in my business this past week. I have had a few people ask me about this, and also seen a few people who are definitely utilizing the wrong way to e-mail [...]
Monday Marketing Tidbit - Being Memorable
My buddy showed me this picture. The image is blurry, but the message is quite memorable.
Ponderosa Veterinary Hospital
Spay or Neuter Your Best Friend
I have no idea where this place is. I do not have a pet, so I will probably never have need for this service. But I will remember this vet.
That is the key, [...]
Monday Marketing Tidbit - The Incredible Benefits of Niche Marketing
Happy Labor Day to everyone out there. Here is a tip to hopefully assist you in your labors.
Do you have a niche that you cater to?
Are you an insurance agent, or are you an insurance agent that specializes in liability insurance for mobile disc jockeys and musical groups?
Recently I was doing some research on federal [...]
Branding 101: Dress for Success
Anyone who has been reading this blog for awhile probably understands that personal branding is a hot topic for me. Likewise, I have been known to rant about people who totally miss the boat, such as I did in this post about branding.
My own brand works very effectively for me, and I recommend everyone take [...]
Is Your Business a Well-Kept Secret?
You see them everywhere. Billboards, ads, signs, business cards, brochures, and other marketing materials that give a business name and what they do. But they rarely give you a reason to do business with them.
What sounds more intriguing?
“Joe’s Bar & Grill - Family Dining”
or
“Joe’s Bar & Grill - Home of Nebraska’s Hottest Buffalo Wings!”
What is [...]
Sun Tsu and the Art of the Value Proposition
In the marketing world, much has been made of the USP, or Unique Selling Proposition. This is also called a Value Proposition.
Essentially, it is the answer to the question “Why should I do business with you instead of any other company?”
A USP should be designed around what you can offer that nobody else can. Or [...]
Here Comes the Rant
As I am sure many of you are aware, I think that image and branding are kind of a big deal. The image you and your company project to the public could mean the difference between success and failure.
Yet so many get even the basics wrong. I have a few case studies.
Case study #1 -
Recently [...]
The Power of Personal Branding
An unusual thing happened to me today. But first, a little background . . .
My personal brand is very professional. When I go out on business for a meeting or event, I am always dressed immaculately in a suit and tie. This is a choice I have made, and it has paid great dividends. The [...]
