We’ve all heard it before.
“I went with your competitor because they were cheaper.”
It gets into your head. You start to figure out ways to lower your prices. You cut your profits to the barest minimum to try to win business, and then someone comes out with a loss leader, where they lose money on the [...]
Posts under ‘Small Biz’
How You Have Been Brainwashed
“How Much Marketing Do I Need To Do?”
People start a business for a variety of reasons. But ultimately, they tend to get involved in a business due to a passion or belief in something. And most of the time, they have absolutely no idea where to begin with marketing.
They often let their marketing depend on how much money they feel comfortable risking, [...]
Green Slime Networking
One of my favorite horror movies of all time is The Exorcist. For those who may not have seen it, there is a very memorable scene where a priest is interacting with this little girl who is possessed by a demon, and her face is all gnarly and gross.
Anyway, the priest is talking with the [...]
How to Make Ends Meet and Still Save Face
I was recently talking to an entrepreneur who is really struggling in this economy. The truth is, many of us are. Yes, even me, I admit it.
One of the concerns she expressed was that she would love to take a second job to supplement her income, but if any of her clients or associates see [...]
The Fine Art of Spam
I have spoken in the past about e-mail marketing, and such things as building a list.
For some reason, this has been a hot topic in my business this past week. I have had a few people ask me about this, and also seen a few people who are definitely utilizing the wrong way to e-mail [...]
As a BizWarrior, You Aren’t Alone
Running your own business is difficult. It can be stressful, especially when things aren’t going fantastic. You feel obligated to project this image of great success, because people want to do business with people who are successful.
The reality is much uglier.
Your bills go unpaid, you stay up late at night worrying, wondering if you should [...]
The Fine Art of Choosing the Wrong Business
Everyone should have a business. It may be a small part-time endeavor where you sell hand-knitted tea cozies. Or you could be one of the army of millions of housewives across the world who sell make-up or candles or plastic containers or educational supplements or whatever. The problem is, too many people focus on the [...]
We Have Nothing To Fear But Fear Itself
This weekend, I saw the movie “Public Enemies.” The movie was okay, not fantastic, but not bad. However, there was one line that stood out for me. I don’t recall the exact wording, but John Dillinger says something along the lines of “These people are all about where you came from. That doesn’t matter. What [...]
The Downward Spiral of American Business
It’s so nice when you have an unpopular opinion, and someone else agrees with you.
Recently I met with another marketing professional. We were discussing the current business climate, and he said “Everything is different now. People keep waiting for this recession to end, and for things to go back to the way they were. That [...]
Customer Dis-service
Today I am going to write about something I seem to constantly preach about. But, I am going to preach about it in a slightly different way. Ready?
Have you ever had to deal with a big company, when YOU wanted to deal with them? I don’t mean when they contact you to try to sell [...]
