The timing of this is so very appropriate.
About a year ago, I wrote a post entitled “The Importance of Being Earnestly Careful.” Go read it now. I’ll wait.
Dum dee dumm la da dee da dum . . .
You back? Did you read it? REALLY? Don’t lie to me.
No really, go read it.
OK, I guess I’ll [...]
Posts under ‘Copywriting’
The Importance of Being Earnestly Careful - Revisited!
Throw Away Your Ego When You Copywrite
More often than not, when I see a client’s current marketing or website, there is a lot of information about the history of the company or how the inventor of the widget was inspired to create it or whatever.
This is all wasted words.
Let me introduce you to a hard, cruel truth about the world of [...]
How I Killed My Face . . .
So, it’s been about a week since I last posted. I had intended to post more frequently. I even had already written a Monday Marketing Tidbit. But I had a minor setback.
I killed my face.
I won’t go into details, but it had to do with me falling face-first onto a tile floor, ripping open my [...]
