I recently had the opportunity to pay a large sum of money to do something very stupid. Well, I did the stupid thing, but only because my friend had already paid a lot of money for it.
What am I talking about?
There is a hot sauce called “The Source” that is ridiculously wicked, and also ridiculously [...]
Posts under ‘Buzz’
Selling Based On Exclusivity and Stupidity
The Empire Strikes Back
or
How Microsoft Refuses to Retreat
Google seems to be gunning for world domination. Everyone knows it, and the path to world domination runs right through the office of Bill Gates. If Google wants to be king, they have to take down the current king, which is Microsoft.
In a recent article on Mashable, it spoke about how [...]
Being a Referral Magnet - Part 1
Let’s Give Em Something to Talk About . . .
One common complaint I often hear is that people ask for referrals but rarely receive them. Is this how you feel?
One of the first keys to being flooded with referrals is to not have to ask for them. People will be enthusiastic sales people for you [...]
Superbowl Ads: Marketing Bonanza or Money Pit?
The Superbowl is in the books. Congrats to the New Orleans Saints. Everyone (except those who live in Indiana) loves to see an underdog success story.
Over the next few days, you will see about 944 blog posts about Marketing during the Superbowl. I wanted to be among the first, so that I don’t have to [...]
Marketing Mind Control
What if you could make people believe your product is ridiculously important, even if they really have no idea why?
The cool part is, you can!
All consumers go into a transaction with certain buying criteria in their minds. In other words, they think to themselves “I want something that has this, and that, and the other [...]
Creative Marketing Can Help You Sell Anything, Even Yourself
For those of you who don’t know Joan Stewart, the Publicity Hound, you should. She is an expert on all things publicity.
Anyway, she has a recent blog post about how a job seeker on the East coast is using some creative marketing to find a job, which has also generated a fair amount of publicity.
I [...]
Bad Publicity Makes Good News
I am usually not one to listen to the media. They tend to put their own spin on things, blow things out of proportion, and generally just tend to make a mess of things.
However, one media tidbit recently caught my eye, mostly because it fits my own views.
Warning: Rant about insurance companies follows
Once upon a [...]
Why I Think John McCain Will Be the Next President
Viral Marketing
This post is not about politics. I don’t care which candidate you support, and I will be making no value judgments on the character or capability of any of the candidates.
I get a lot of e-mails from well-meaning friends and relatives that contain something shocking, interesting, or humorous. E-mails with pictures of cats who [...]
Brilliant Marketing - Taking the Mundane and Making It Interesting
I wanted to take a brief break from the series I am doing on testimonials, because I have discovered two examples of absolutely brilliant marketing that I wanted to share with my readers.
The first I won’t say much about, except to give a web link. www.nograpesnonuts.com. Just follow the link and let it do its [...]
