I recently had the opportunity to pay a large sum of money to do something very stupid. Well, I did the stupid thing, but only because my friend had already paid a lot of money for it.
What am I talking about?
There is a hot sauce called “The Source” that is ridiculously wicked, and also ridiculously [...]
Posts under ‘Marketing’
Selling Based On Exclusivity and Stupidity
Lemonade Stand Marketing
Summertime is here. And several times a week I will see kids (and sometimes their parents) holding signs up at the road that they have lemonade on sale for 25 cents.
Now, even if I was dying for some lemonade at that point, I would have to turn my car around, go find the stand, get [...]
“How Much Marketing Do I Need To Do?”
People start a business for a variety of reasons. But ultimately, they tend to get involved in a business due to a passion or belief in something. And most of the time, they have absolutely no idea where to begin with marketing.
They often let their marketing depend on how much money they feel comfortable risking, [...]
The Empire Strikes Back
or
How Microsoft Refuses to Retreat
Google seems to be gunning for world domination. Everyone knows it, and the path to world domination runs right through the office of Bill Gates. If Google wants to be king, they have to take down the current king, which is Microsoft.
In a recent article on Mashable, it spoke about how [...]
Being a Referral Magnet - Part 1
Let’s Give Em Something to Talk About . . .
One common complaint I often hear is that people ask for referrals but rarely receive them. Is this how you feel?
One of the first keys to being flooded with referrals is to not have to ask for them. People will be enthusiastic sales people for you [...]
How to Bribe People to Give You Money
Recently, a local department store sent me a coupon for $10 off a purchase of $10 or more. Now, this is not a store that I shop at regularly. I think at one time I may have had a credit card with them. Or maybe they just sent the coupon based on demographics to everyone [...]
Superbowl Ads: Marketing Bonanza or Money Pit?
The Superbowl is in the books. Congrats to the New Orleans Saints. Everyone (except those who live in Indiana) loves to see an underdog success story.
Over the next few days, you will see about 944 blog posts about Marketing during the Superbowl. I wanted to be among the first, so that I don’t have to [...]
Your Prospects are Lying to You
You have a product or service. You are trying to market it to the adoring public, who have cash that you want.
But the real reasons they want your product may not be the reasons they are telling you. They may not even be admitting the real reasons to themselves.
For instance, let’s say you own a [...]
It’s All About Communicating
Internet marketers tend to do it too much. Offline businesses don’t do it often enough.
I am talking, of course, about keeping in touch with previous clients.
If you do business with an internet marketer, you might possibly receive three emails each and every day from that person for the rest of your natural life.
If you do [...]
The Double Standard in Marketing
A lot of small business owners are ignorant when it comes to marketing. It isn’t their fault, they just have not been properly trained. They were trained in plumbing or interior design or basket-weaving or whatever it is their particular trade is.
So, they look to the experts. Although the traditional “experts” have been the people [...]
